Shine On SF
Created and launched social strategy for Instagram and Facebook. All organic strategy culminated in 2k following over the course of 18 months on part time basis for Instagram. Directed, curated, and created content and copy. Managed across a San Francisco city department and local nonprofit in messaging, resources, and planning.
**In late 2019, a coalition of individuals, organizations and civic leaders came together to find a way to improve the conditions of San Francisco’s streets, sidewalks and public spaces. Shine On SF launched in 2020 with the common goal of igniting civic pride and creating a clean and cared-for San Francisco. **
Key Players: San Francisco Parks Alliance | City of San Francisco’s Office of Economic and Workforce Development | TogetherSF | En2Action
Social Media overview.
Overview report on lifespan of social media platform for clean streets and civic pride campaign - Goals. Objectives. Forecasting. Analytic Snapshot. Content. Story.
Content Creation.
Samples of content for primary social platform, Instagram. Reels. Posts.
Social Reporting.
Snapshot monthly reports on performance analytics.